Risk Communication & Perception

The delivery of a risk assessment is now widely recognized as a first step in disaster risk management. The completion of the risk assessment marks the beginning of a longer process of broadly communicating risk information to all relevant stakeholders—in a way that is meaningful to them and fit for their purposes. There is no one right way to communicate risk; instead practitioners need to draw on a toolbox of approaches, ranging from Excel spreadsheets, maps, and simple interactive tools, to graphical representation of hazard and risk, to clear action-orientated messages from authoritative and respected voices explaining what citizens, communities, and countries can do to reduce risk. Much progress has been made in communicating risk but this is an area that needs substantial additional investment in practical and considered research.

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